What Is Schema Markup & How to Implement Structured Data

The main purpose of schema markup is to help search engines better understand the content of a website, and as a result, improve its visibility and rankings in search engine results pages (SERPs). Additionally, schema markup can also be used to enhance the appearance of a website’s listing in SERPs by providing additional information such as reviews, ratings, and images.

There are several different types of schema markup that can be used, including:

• Microdata: This is a type of schema markup that is added directly to the HTML of a webpage. It is the most basic and widely supported form of schema markup.
• JSON-LD: JSON-LD is a more modern form of schema markup that is added as a separate script to the head of a webpage. It is easier to implement than microdata, and is preferred by Google.
• RDFa: RDFa is a form of schema markup that is similar to microdata, but is more complex and less widely supported.

To implement schema markup, website owners can use the Google’s Structured Data Markup Helper. This tool allows you to create schema markup by highlighting the relevant elements on a webpage and then specifying their properties. Once you’ve created your schema markup, you can test it using the Google’s Structured Data Testing Tool to make sure it is working correctly.

Alternatively, website owners can also hire a developer to implement schema markup on their website. This is especially useful for more complex websites or those with a large amount of content. The developer can also monitor the website’s structured data, and update it as necessary to ensure it is accurate and up-to-date.

Schema markup is a type of code that is added to a website in order to provide search engines with additional information about the website’s content. It helps search engines better understand the content of a website and can improve its visibility and rankings in SERPs. Additionally, schema markup can also be used to enhance the appearance of a website’s listing in SERPs. Implementing schema markup can be done by using Google’s Structured Data Markup Helper or by hiring a developer