SEO updates: April 2020
As a result of COVID19, many SEO tools are giving discounts or free stuff inside their tools. Ubersuggest is one of the most popular keyword research tools and Neil Patel the founder of Uber Suggest announced that the keyword research tool is more free than normal.
“You’ll have full access to historical data First off, anytime you want to view graphs on historical data, you no longer have to pay. For example, if you want to see how popular a keyword was over the last 12 months, all you have to do is type it in and you’ll see the data. If you aren’t logged in, you only see 3 months’ worth of data (this is to help stop scrapers and reduce server expenses), but once you log in, which again is free, you’ll see historical data. The same goes for traffic estimates.
Anytime you look up a competitor, you’ll be able to see their search traffic over the last 12 months as well as how many keywords each site is ranking for during that time period.
As for backlinks, there is a historical link graph and a new and lost link graph. Currently, it is blocked off for only paid members, but in the next 7 days I WILL BE OPENING IT UP FOR FREE. ” – Neil Patel
Also, as per a survey SEO came out as the most popular marketing technique as clients said they would love to rank better in Google.
Google Rankings Matter Most to Businesses The local marketing metrics most valued by local businesses are Google rankings. According to the survey, Google rankings are even more important to businesses than new customers and new leads.
The top 5 local marketing metrics valued by businesses are: When preparing monthly reports for clients, focus on highlighting the above metrics. For more insights on the local marketing industry in 2020, see the full survey here.