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Google has launched a new tool to help marketers connect with Gen Z, the generation born between the mid-1990s and early 2010s. The tool, called Gen Z Music Lineup, uses data from audio, long-form, and YouTube Shorts to identify trending music among 18 to 24-year-olds.
Marketers can then purchase the Gen Z Music lineup and have their ads displayed alongside content that plays the identified trending songs. This allows brands to reach Gen Z consumers in a way that is relevant to their interests and speaks to their cultural zeitgeist.
Why is this important?
Gen Z is a major force in the global economy. They are the most diverse generation in history, and they are increasingly influential in shaping trends and driving consumer behavior. As a result, marketers are eager to find ways to connect with this generation and reach them with their messages.
The Gen Z Music lineup is a valuable tool for marketers who want to reach Gen Z consumers. It allows brands to tap into the power of music to connect with this generation and build relationships with them.
How does it work?
The Gen Z Music lineup uses data from three sources to identify trending music among 18- to 24-year-olds:
- Audio: This includes data from YouTube Music, Google Play Music, and other streaming services.
- Long-form: This includes data from YouTube videos that are more than 10 minutes long.
- YouTube Shorts: This includes data from short-form videos that are 60 seconds or less long.
Google AI uses this data to create a list of trending songs. Marketers can then purchase the Gen Z Music lineup and have their ads displayed alongside content that plays the identified trending songs.
What are the benefits of using the Gen Z Music lineup?
There are several benefits to using the Gen Z Music lineup:
- It allows brands to reach Gen Z consumers in a way that is relevant to their interests.
- It speaks to the cultural zeitgeist of Gen Z.
- It can help brands build relationships with Gen Z consumers.
- It can help brands increase brand awareness among Gen Z consumers.
How to get started?
The Gen Z Music lineup is available now through Google Ads. To get started, create a Google Ads account and then create a campaign that uses the Gen Z Music lineup.
Visit the Google Ads Help Center, for more information.
Conclusion
The Gen Z Music lineup helps brands measure the effectiveness of their campaigns. Google Ads provides detailed reporting that shows how many people saw the ads, how many people clicked on the ads, and how many people converted after seeing the ads. This information can help brands to optimize their campaigns and get the most out of the Gen Z Music lineup.
It is also a cost-effective way to reach a large and influential audience, and it can help you to build relationships with Gen Z consumers.
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