Video marketing is becoming a huge trend on the internet for businesses, and it’s one that cannot be ignored. Unlike other marketing tools, video marketing is incredibly engaging and affordable, making it perfect for businesses small or big. According to Wyzowl, a market-leading animated explainer video company, they cite 63% of businesses have started to incorporate videos into their marketing plan.
With smartphones having high-quality cameras built-in, there’s no reason why you shouldn’t jump on the video marketing trend too. Uploading your content is super easy too, a platform that will help you optimize traffic and reach a large audience is definitely YouTube. Right now YouTube has over 1 billion active users each month making it the largest video sharing platform on the internet.
Here are 3 ways YouTube will benefit your business:
Sales Will Increase
Uploading videos to YouTube about the content your selling will increase sales, it’s that easy and there’s no catch at all. According to Google, nearly 50% of internet users search for videos related to the products company sell before visiting the site and finalising the purchase. Videos online demonstrating your product can also inspire new customers to visit your site who might not have known about it.
Viral Marketing Made Easy
YouTube makes video distribution easy with social media sharing made accessible for viewers, in addition to available embedding so you can easily post your videos on your website for future viewers. Videos are constantly cycled around and shared at rapid speeds between family, friends, co-workers and random people on the internet giving you the chance to create a ripple effect that can spread your video at rapid speeds and possibly make it viral.
Higher Visibility in Google Search Engines
This may come as a surprise to you, but by uploading your content on YouTube you are subsequently increasing your visibility on Google. If you didn’t already know, Google bought YouTube for $1.65 billion dollars in 2006 making this one of the biggest powerhouses on the internet. Lucky for you, you can optimise on this though and by uploading your content to YouTube your videos will appear higher in the Google search engines as YouTube videos are ranked routinely high.