Education has become widely accessible with the rise of open online courses. Professionals and industry experts from around the world are sharing their knowledge and experience on almost any topic imaginable at not cost.
If you’re a small business owner and you want to improve your understanding of marketing and build a more effective marketing strategy, online learning is a great place to start.
Here are 10 free online classes that can teach you what you need to know about marketing your business.
1. Entrepreneurship and Family Business
Royal Melbourne Institute of Technology
This course is divided into 4 modules, each containing 10 videos. It covers a range of topics related to running a small business, including marketing, funding strategies, business ethics, and communication theory.
This course is a great starting point if you know very little about marketing and don’t know where to begin.
2. Inbound Fundamentals
Hubspot offers a series of self-paced classes on marketing. Classes cover a range of marketing strategies, including email marketing, SEO, social media, and content marketing.
The only requirements to sign up are a business name and a website URL.
HubSpot recommends Inbound Fundamentals as the starting course for newcommers.
3. Service Marketing – Selling The Invisible
“How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read?”
This is a marketing course for anyone aspiring to build a business in the service sector. Learn about how service marketing differs from product marketing, and how to effectively market your service.
4. Fundamentals of Marketing Your Business Online
This course aims to help business owners enhance their knowledge and understanding of online marketing, and how to do it successfully. Delivered through 4 modules and an end-of-course assessment, the course shows business owners how to build an online marketing plan, and covers key topics such as Google Analytics, Google Adwords, writing effective ads, and improving your website to increase conversion rates.
5. The Strategy of Content Marketing
University of California – Coursea
This is a course for anyone who wants to learn how to create and implement a content marketing strategy, evaluate the effectiveness of their strategy, and continue to build their brand through content marketing.
The course has 5 modules, made up of videos, readings and assessments.
The content is available for free, with an option to pay a fee for the course and earn a course certificate upon completion.
6. Social Media
This is a series of 17 easy-to-understand videos about social media marketing, ranging from beginner to intermediate. These videos focus on a range of platforms, including Facebook, LinkedIn, Pinterest and Youtube, offering specific strategies for business owners who want to improve their online presence and engage with users.
7. Social Media Monitoring
This video lecture series shows you how to monitor what you audience is saying about your brand or your industry. The course provides an overview of the different social media monitoring tools, and how you can incorporate them into your online marketing strategy. Topics covered in these lectures include Keyword filtering, researching conversations, Google related trends, keyword selection and RSS monitoring.
8. Diploma in E-Business
The Diploma in E-Business through Alison is great for anyone who wants to learn about how to build their online presence. This course runs through key online marketing tools in detail, and how to use them to market your brand. These learning modules cover some of the key practical skills across each step, such as choosing the right keywords, writing ads that attract customers, and setting a budget for online advertising.
9. Marketing 101
Small Business Administration
If you’re a small business owner looking to learn about the basics of marketing and grow your customer base, this course is for you. The course offers information about high impact marketing strategies, how to conduct market research and create a marketing plan, and how to measure the performance of a marketing strategy.
10. Digital Marketing Course
Google’s free digital marketing course was designed for students and professors, but it can also be a fantastic resource for small business owners who want to enhance their understanding of online marketing.
The course comprises of nine parts, each of which provide a detailed understanding of different types of advertising and an up-to-date understanding of the relevant tools.